Malaysia’s first-ever payment gateway loyalty scheme: Razer Merchant Services

Photo - Eng Sheng Guan, CEO, Razer Merchant Services

According to Malaysian multicurrency payment gateway provider Razer Merchant Services, a part of MOL Global Group, Malaysia's first-ever payment gateway loyalty programme has been launched following a partnership with local BCard programme operator BLoyalty.

Razer Merchant Services chief executive officer Eng Sheng Guan said this move has linked all its merchants and their customers with the BCard reward programme, which allows online buyers to collect BPoints and at the same time help merchants to grow their businesses and sales revenue.

All Razer Merchant Services merchants are eligible to join this loyalty programme without having to pay a penny, said Eng. "The partnership will provide Razer Merchant Services merchants an opportunity to work closely with BCard and Razer Merchant Services to promote merchants' offers and deals to BCard's members using e-newsletter and e-campaign. It gives an opportunity for merchants to acquire new customers and help to increase customer retention rate.:

In May 2012, Malaysian Electronic Clearing Corporation (MyClear), a wholly-owned subsidiary of Bank Negara Malaysia (Central Bank of Malaysia) appointed Razer Merchant Services as its non-bank acquirer for its Financial Process Exchange (FPX) service for online merchants.

Repost from CIO Asia.