AVANA upholds Razer Merchant Services to support Malaysia’s National eCommerce Strategic Roadmap by empowering microenterprises via social commerce
KUALA LUMPUR, November 2016: In order to support Malaysia’s National eCommerce Strategic Roadmap’s thrust to accelerate the seller adoption of eCommerce, AVANA, a social commerce platform is partnering with Razer Merchant Services Sdn. Bhd., Southeast Asia’s leading payment gateway provider headquartered in Malaysia and a subsidiary company of MOL AccessPortal Sdn. Bhd. (which is an operating company of MOL Global, Inc., to offer a seamless payment experience on merchants’ Facebook checkout page. With the new collaboration, buyers will have a smooth checkout experience on merchants’ Facebook page as it is on an eCommerce website.
AVANA ables to transform a social media channel, from a promotional platform to an eCommerce platform by placing the eCommerce into the social media channels. In other words, it is a platform where everyone can sell products and services on web, social media, mobile, and tablet by simply managing their customers, orders, and process the payments all in one place. The integration with Facebook was initiated with an idea to give a whole new online shopping experience for social media users.
According to CEI, 86% of the buyers are having the purchasing power due to the remarkable customer experience, however, only 1% of customers feels that vendors are consistently meeting their expectations. A better engagement and respond to customer’s requests over the social media is said to have more than 20% to 40% of success and loyal customers.
Sell, manage, connected
“AVANA enables e-businesses to sell on Facebook, by converting fans into paying customers, showcase the products in an attractive catalogue, transform social conversations into sales orders and enables social sharing where products will be automatically shared on Facebook Page Timeline, Facebook Page Albums and Personal Facebook Profile everytime a new product is uploaded. Beyond the purpose of why AVANA is built, e-businesses may utilize this platform to strengthen their customer relationships with their followers on respective social media channels.” says Luqman Adris, Chief Executive Officer of AVANA in a statement yesterday.
“A tight integration with social media networks allow merchants to interact and close the sales loop within the medium where they’ve amassed their followers and fans with AVANA, thus fosters customer loyalty by building strong customer relationships. After all, shopping is a social behavious and we are using technology to aid this process”, he added.
Merchants can now quickly and easily setup their online store with no programming and technical skills background required in under 15 minutes , which allows micro businesses to focus on building brilliant strategies on customer behaviour and engagement for their business.
World-class payment interface and experience
“Through Facebook, I personally see AVANA as the initiator for enterprise to communicate with customers in a very friendly manner instead of using a typical company protocol. Most importantly, AVANA encourages e-businesses to provide legitimate reviews from the customers as part of the digital marketing strategy. In the national ambition of doubling the eCommerce growth, AVANA and Razer Merchant Services are both major supporters to Malaysia’s National eCommerce Strategic Roadmap. The features also include product and inventory management, order management, as an admin dashboard together with merchant support to help online businesses along with the journey from a particularly one place.” says Eng Sheng Guan, Chief Executive Officer of Razer Merchant Services.
Targeting to achieve the same vision, Razer Merchant Services applauds the effort of AVANA in delegating the microenterprise through social commerce by having a complete AVANA’s existing system, with a smoothest and a seamless integration where people may be able to choose their items, checkout, make order confirmation and payment directly from a single Facebook page. Razer Merchant Services is a trusted payment platform and confidently well-prepared to avoid any negative impact resulting from the integration in order to provide a dependable transactional platform for these micro businesses, and additionally focusing on a secured customer experience in all the transactions. The offerings of all these association of options, values, engagement and experience are what the alpha generation is seeking.
About AVANA
AVANA (formerly Square.my) empowers micro enterprises to scale their business with innovative social commerce technology to automate their day-to-day online business operations. AVANA is a platform that transforms ecommerce by enabling social media users to make purchases from their desired merchants within the merchant’s social media channel. Micro enterprises can quickly and easily set up a professional online store at www.avana.asia with an advanced inventory and order management backend complete with payment gateway integration for free in less than 15 minutes.
About Razer Merchant Services
Razer Merchant Services Sdn. Bhd., a subsidiary of MOL AccessPortal Sdn. Bhd. is the largest buyer-reach payment service provider which caters for 300 million unbanked consumers in Southeast Asia (SEA) has 80,000 payment points in SEA. Razer Merchant Services has been humbly serving over 8000 merchants in 8 countries with more than 170 processing currencies and 110 payment options. Razer Merchant Services offers a wide range of e-commerce payment solutions – from online to offline payment acceptance and processing, fraud management and also data analysis. Razer Merchant Services achieves one of the lowest dispute transaction ratio in the online payment industry. Founded in 2005, Razer Merchant Services has received various recognitions such as Merit Awards. Razer Merchant Services’s services always comply with the highest global data security standard, PCI DSS Level 1 Compliance. For more information, please visit us at www.molpay.com
About MOL AccessPortal Sdn. Bhd.
MOL AccessPortal Sdn. Bhd. (MOLAP), the operating company of MOL Global, Inc. is one of Asia’s leading e-payment enabler for online goods and services. An MSC Malaysia Status Company, MOLAP operates payments platform that connects consumers with digital content providers, telecommunications service providers and online merchants by providing a vast network of payment channels that accepts cash and online payment methods. Our physical distribution network comprises more than 970,000 locations in 11 countries across 4 continents. We also have mobile payment channels, electronic distribution channels that accept major credit cards and online banking from over 100 banks. MOLAP is headquartered in Malaysia and has offices in 11 countries. For more information, please visit us at www.mol.com
About MOL Global, Inc.
MOL Global, Inc. (OTCMKTS: MOLGY) (“MOL” or the “Company”) is a leading e-payment enabler for online goods and services in emerging and developed markets. MOL operates a payments platform that connects consumers with digital content providers, telecommunications service providers and online merchants by providing a vast network of distribution channels that accepts cash and online payment methods. Its physical distribution network comprises more than 970,000 locations in 11 countries across four continents. The Company also has mobile payment channels, electronic distribution channels that accept major credit cards and online banking from more than 100 banks. MOL’s diverse products and services include the MOLPoints, an online micropayment system which sells payment credits that can be used to purchase online game credits and digital content; MOLReloads, a distribution network that distributes prepaid mobile airtime and digital content; Razer Merchant Services, a payments solution for online merchants; and MMOG.asia, an online games portal; GiftCards, a perfect gift for any occasion and MOLWallet, an online mobile payment processing and money transfer application. For more information, please visit http://molglobal.mol.com/
Razer Merchant Services Media contact:
[email protected] / +603-20821251
[email protected] /+603-55218438