11street introduces offline payment with Razer Cash @7-Eleven

  • More convenience for consumers to choose preferred payment methods
  • Wide penetration of convenience stores provides better access for consumers

Razer Merchant Services, 11street and 7-Eleven(From left) Razer Merchant Services head of Business Development John Lim; Razer Merchant Services CEO Eng Sheng Guan; 11street CEO Chuljin Yoon; and 7-Eleven Malaysia deputy CEO Hishammudin Hasan

MALAYSIA’S second largest online marketplace 11street has partnered with payment gateway Razer Merchant Services Sdn Bhd to provide an offline payment method.

This initiative ensures consumers have variety when it comes to choosing the transaction method that suits them best.

Since the partnership with Razer Merchant Services, 11street has received more than 10,000 orders with Razer Merchant Services Cash@7-Eleven as the preferred payment method.

The performance is encouraging and indicates that the omni-channel payment gateway is on its way to providing consumers with freedom to choose how and when to pay for their products.

Razer Merchant Services, which is part of the MOL Global Group, was the first payment gateway in Southeast Asia to enable online purchases to be paid physically with cash at popular retail chains, outlets besides online payments using global credit cards, debit cards, charge cards, e-banking, and e-wallets.

“We live in a time where user-friendly alternatives drive our payment decisions, and our collaboration with Razer Merchant Services and 7-Eleven embodies this,” said chief operating officer of 11street Chuljin Yoon.

“As a result of technological advancement, consumers are always looking for the most suitable way to conduct daily activities and 11street endeavours to provide this convenience. This partnership also marks a strategic move as we innovate to provide newer payment methods to support the growing number of transactions we receive per day.”

Launched in 2014, Razer Cash was designed alongside other standard payment channels as convenient gateways and solutions to simplify the process of purchasing goods online.

“As a service provider, it is very important to consider each consumer when designing a system that works and is adaptable to everyone. These solutions were conceptualised to cater to Malaysia’s wide consumer base.

“This helps enhance the user experience for all online shoppers across the nation. This partnership with 11street and 7-Eleven creates the necessary awareness and ensures that everyone has options,” said Razer Merchant Services CEO Eng Sheng Guan.

Deputy CEO of 7-Eleven Malaysia Holdings Bhd Hishammudin Hasan said, “The central theme to 7-Eleven’s commitment has always been about catering to consumer needs, in which the key driver for our business is convenience. We believe partnering with Razer Merchant Services keeps us on point with the ever-changing business landscape.

“At the same time, it fulfils our consumers’ needs by providing them with an avenue to process their transactions at any of our 7-Eleven stores nearest to them, 24-7.”

With close to 13 million product offerings, 11street continues to explore significant partnerships that will offer consumers with a holistic online shopping experience. 7-Eleven, which has more than 2,200 stores located throughout Malaysia, plays a key role in providing convenience for the benefit of consumers on a nationwide scale.

11street expects that the offline payment method MOL Cash will make the online marketplace a more holistically-abled e-commerce platform.

Repost from Digital News Asia

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