Razer Merchant Services is always happy to see progress and growth from merchant’s business.
With that in mind, we have always thought of how we could benefit and bring competitive edges to our merchants when we are developing our special features and when we are seeking for marketing partnerships. Innovation is inevitably the key to achieve this objective.
Among our recent innovations, there is Razer Merchant Services Secure 1-Click Payment, a tokenization feature sets to help merchants business by providing convenience for customers to complete transactions in a single click.
Recent stats on a month’s basis from one of our merchants in fashion/ consumer online business further illustrates why Razer Merchant Services Secure 1-Click Payment is a great feature to help business growth. Do note that their customer base is predominantly Malaysians.
Website / Mobile Site Traffic Source | Transaction Volume / Traffic Source | Some Thoughts To Share |
---|---|---|
46% of unique visitors using desktop and laptop computer | 70% | |
40% of unique visitors using smartphones | 20% | |
14% of unique visitors using tablets | 10% |
From above table you can see the obvious difference where consumers prefer to shop online using desktop and laptop computer than on mobile devices. Note that one of the reasons that discourage mobile users completing their purchase is the trouble of keying in credit card details and 16 digit credit card numbers. Is there a way to convert these mobile visitors to customers?
Fortunate enough for Razer Merchant Services’s merchants, it’s not too late if you were to start providing tokenization now by enabling Razer Merchant Services Secure 1-Click Payment Secure 1-Click Payment to salvage the situation.
After the merchant adopted Razer Merchant Services Secure 1-Click Payment, they saw a 55% growth of customers purchasing through smartphones on a month to month basis:
Mobile site traffic source | Month to month growth | Merchant’s observations |
---|---|---|
41% of unique visitors using smartphones | 31% (55% growth from 20%) |
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